“a Study of Bpo Industry with Reference to Employee Essay Example for Free

â€Å"a Study of Bpo Industry with Reference to Employee Essay The industry is very diverse, with several sub-segments, each displaying its own unique characteristics. The BPO players need to be excellent in every facet of operations as the market is highly competitive at every level and re-defining itself every day. It is basically a people-centric industry. The scenario however, is not as rosy as it looks, for this sector with enormous potential. Like any other industry during its growth phase, this industry is also going through its share of turbulence. There was the issue about people quitting the BPO jobs and the question arrived in my mind were: â€Å"Why do BPO executives job-hop so frequently? Is it just because of money or are there other reasons? and created an interest in my mind to find out the answers not only for the above questions but also for finding out the retention strategies that can be adopted by BPO’s. For the purpose of this project, the research work is limited to only 10 BPO’s in Mumbai and their 200 employees. It was very difficult to study the industry as a whole as the size of the industry is very large and it is very difficult to extract information about the attrition rates and reasons for he same and also the strategies adapted by different companies to retain its staff in limited time period given for completion of the project.

Essay --

The Seagull is a masterpiece written by Chekhov. It is a short play highlighting stories of characters who are preoccupied with themselves, what they want and what they do not have. However, these characters do not seem to listen, empathize or even initially understand anyone until Treplev commits suicide. Within the setup of the story, the author of the play uses various characters different from others. For instance the character of Treplev in the entire play differs to that of Trigorin in different ways. Treplev is a desperate writer and dramatist who live in the shadow of Arkadina. He is an independent person who wants to get out of Arkadina’s shadow. On the other hands, Trigorin is a compulsive and dependent writer who relies on Arkadina. In this section, the author will compare two characters of Treplev and Trigorin, explaining the superiority of one character over the other. Treplev is only son of Arkadina and the protagonist of the play. His perception about life is insecure as he struggles with the endeavors of being a famous dramatist like his mother who is a successful actress. He also focuses on his dreams of being successful in writing like Trigorin who is also a successful writer. Both Arkadina and Trigorin have membership of the elite Russian intelligentsia and the artistic community. They have a legacy in the community for over what they have done in terms of writing. In terms of character analysis, Treplev seems to be intolerant, self-defeating and juvenile. This is shown through how he behaves in the whole play. The desire that Treplev has for love torments him in a distinct way. He tries to develop a new form of writings that he wants to replicate the new upsurge of symbolist inscription that will reinvigorate ... ...think about form, because it’s pouring freely out of your soul† (pg 179) As Dorn advised Treplev in Act One, Treplev progressively realizes writing is all about their picturesque path with a well defined goal not a new forms and only to create new forms and being appreciated. In addition, Treplev is no longer jealous and starts yearning for Trigorin’s writing. He says â€Å"Trigorin has a perfected a technique for himself, it’s easy for him/ He has a shard of broken bottle glisten on the dam and a black shadow cast by the millwheel and there’s your moonlight night ready –made† (pg 179) There is a difference in the shade of meaning when Treplev explain about Trigorin between Act One and Act Four. Treplev respects the way of Trigorin’s writing and his formula. By the comparison Treplev and Trigorin, we can learn about the point of view with writing and their life style.

Dairy Milk Chocolate

delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indian's moments of happiness, joy andcelebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market. In the early 90's, chocolates were seen as ‘meant for kids', usually a reward or a bribe for  children.In the Mid 90's the category was re-defined by the very popular `Real Taste of  Life' campaign, shifting the focus from `just for kids' to the `kid in all of us'. It appealedto the child in every adult. And Cadbury Dairy Milk became the perfect expression of  Ã¢â‚¬Ëœspontaneity' and ‘shared good feelings'. The ‘Real Taste of Life' campaign had many memorable executions, which people stillfondly remember. However, the one with the †Å"girl dancing on the cricket field† hasremained etched in everyone's memory, as the most spontaneous ; un-inhibitedexpression of happiness.This campaign went on to be awarded ‘The Campaign of the Century', in India at theAbby (Ad Club, Mumbai) awards. In the late 90's, to further expand the category, the focus shifted towards wideningchocolate consumption amongst the masses, through the ‘Khanewalon Ko Khane Ka37 Bahana Chahiye' campaign. This campaign built social acceptance for chocolateconsumption amongst adults, by showcasing collective and shared moments. More recently, the ‘Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk  with celebratory occasions and the phrase â€Å"Pappu Pass Ho Gaya† became part of streetlanguage.It has been adopted by consumers and today is used extensively to express joyin a moment of achievement / success. The interactive campaign for â€Å"Pappu Pass Ho Gaya† bagged a Bronze Lion at the  prestigio us Cannes Advertising Festival 2006 for ‘Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students tocheck their exam results using their mobile service and encouraged those who passedtheir examinations to celebrate with Cadbury Dairy Milk.The ‘Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best IntegratedMarketing Campaign and Gold in the Consumer Products category at the EFFIES 2006(global benchmark for effective advertising campaigns) awards. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000male employees joined the armed forces and Cadbury sent books, warm clothes andchocolates to the front. 38 Cadbury's big Bytes Kuch meetha ho jaye uggests Cadbury India, its brand ambassador Amitabh Bachchansmiling down the hoardings lined along Mumbai's Marine Drive right down to thecompany's corporate head office at Mahalakshmi. While the chocolate major is waitingfor Di wali to see a turnaround in its business after the worm’s controversy, at the momentit's all about driving growth for the category, which has seen a decline since the firstquarter of this year. Being the market leader in chocolates with a 70 per cent share, the company hasattempted to stretch the boundaries within chocolate confectionery.It has also beenadventurous in unleashing a brand new category within chocolate early this year. Introducing the concept of sweet snacking, it launched Cadbury Bytes in the south withthe positioning `Snacking ka meetha funda. ‘ The product is a crunchy wafer pillow with achoco-cream centre and is being rolled out nationally. 39 Explaining the need to introduce this new category, Bharat Puri, Managing Director,Cadbury India, says, â€Å"While we were sure of our core competencies, there was need for  innovation to deliver double-digit growth.What we found was that we were under-represented in the area of snacking on the go and that th ere was a need for a light crunchysnack. † While entry into salted snacks was ruled out, sweet snacks were the obviouschoice, and Bytes is unique to the chocolate major's Indian portfolio. Getting the right product and packaging was a challenge for the company. It has sub-contracted the product to get the volumes and is poised for a national launch.Adds Puri,†After all this was the first category anywhere in the world that Cadbury was entering andwe did not have the expertise. So the best way was to test-market the product and todaywe find that it has already bagged five per cent of the chocolate market. â€Å"The company has no apprehensions of cannibalization of its chocolate brands. It believesthat while its chocolates are more of indulgence products, Bytes is about snacking whenone is hungry and can be treated as a snack in between meals.The aim of this project is to evaluate the marketing strategy of Cadbury's Dairy Milk. To do this, I will need to gather informati on about the product; I will ask a questionnaire which is a primary research method. Then I will also gain some secondary research, this will be achieved by searching the internet for information and from a product information letter from Cadbury. I will investigate all aspects of Dairy milk's marketing mix, these include: product, price, promotion and place.After I have investigated these aspects I will analyse and evaluate my results from the Primary research. History of Dairy Milk and Cadbury Cadbury's started as a one-man business, opened in 1824 by a Quaker, John Cadbury, in Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the world's largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today.Dairy Milk is a brand of chocolate bar made by Cadbury's popular in the United Kingdom and around the world. It was introduced in 1905. There are a number of varieties including Fruit ; Nut and Whole Nut. And ‘Fruit' variety was available for a short time but was discontinued. In 2003 Cadbury's made Dairy Milk into superbrand, bringing a number of different products under the Dairy Milk branding. For example Wispa bars were phased out and replaced by â€Å"Dairy Milk with bubbles†. As of 2004, there are ten varieties of Dairy Milk produced in the UK

The Chemistry of Love

According to Dr. Helen Fisher, a researcher at Rutgers University, chemistry and love are inextricable. Shes not speaking, though, of the chemistry that makes two people compatible. Instead, shes speaking of the chemicals that are released into our bodies as we experience lust, attraction, and attachment. Chemicals in Each Stage of Love We may think that were using our heads to govern our hearts, but in fact (at least to a degree) were simply responding to the chemicals that help us experience pleasure, excitement, and arousal. Dr. Fisher says there are three stages of love, and each is driven to a degree by a particular set of chemicals.  Ã‚  There is a lot of chemistry involved in feeling attachment, sweaty palms, butterflies in your stomach, etc. Take a look at some of the key biochemical players. Stage 1: Lust If youre feeling eager for a sexual encounter with someone (even if youre not quite sure who youll end up with), chances are youre reacting to the sex hormones testosterone and estrogen. Both of these hormones play an important role in increasing libido in both men and women. Testosterone and estrogen are generated as a result of messages from the hypothalamus of the brain. Testosterone is a very  potent aphrodisiac. Estrogen can make women more libidinous around the time they ovulate (when estrogen levels are at their peak). Stage 2: Attraction Lust is fun, but it may or may not lead to real romance. If you do make it to stage 2 in your relationship, though, chemicals become increasingly important. On the one hand, chemicals associated with attraction can make you feel dreamy. On the other hand, they can make you feel anxious or obsessive. People who are in this early phase of falling in love may even sleep less, or lose their appetite!   Phenylethylamine or PEA: This is a chemical that naturally occurs in the brain and is also found in some foods, such as chocolate. It is a stimulant, much like an amphetamine, that causes the release of norepinephrine and dopamine. This chemical is released when you are falling in love. Its responsible for the head-over-heels, elated part of love.Norepinephrine: When PEA causes this chemical to be released, you feel the effects in the form of sweaty palms and a pounding heart.Dopamine: Dopamine is a neurochemical that appears to be associated with mate selection. An Emory University study found that voles (a type of rodent) chose their mate based on dopamine release. When female voles were injected with dopamine in the presence of a male vole, they could select him from a group of voles later. Stage 3: Attachment Now that youre really committed to someone else, chemicals help you stay connected. Oxytocin: Dopamine triggers the release of oxytocin, which is sometimes called the cuddle hormone. In both genders, oxytocin is released during touching. In women, oxytocin is released during labor and breastfeeding.Serotonin: A chemical that is more prevalent among people with compulsive disorders, serotonin can increase our dependence on another person.Endorphins: Your brain acquires a tolerance to the love stimulants and starts to release endorphins. The honeymoon is over, chemically, around 18 months to 4 years into a relationship. However, this isnt all bad.  Endorphins are associated with feelings  of attachment and comfort. Endorphins are like opiates. They calm anxiety, relieve pain and reduce stress.